The New Economy
Even in the new economy there are some jobs that I wouldn’t be able to do. But also in this new economy it has been difficult to adapt to the new lower pricing clients expect. It is easy to state that everyone wants everything cheaper. Heck, I’m one of those people. But then there’s the problem that many prices are still being raised based on higher fuel costs. So, at the end of the day, what do I do when a client asks how much does the job cost? I see a number of columns with business advisors suggesting “bringing more value to the table”, “improving negotiation skills,” “don’t become a bottom feeder”, etc. but these tactics aren’t helping me. I have more and more calls from people who just want to know “what does it cost?” You can’t negotiate with companies that don’t want talk to you. You’re advised to “find better clients.” Okay, but it seems that there’s fewer of them and harder to find. And then many of us, me included, have lost clients because they now have their own cameras and are happy to accept that their photos are “good enough.”
I do not have unrealistic expectations. I’m not 20 years old anymore thinking that I’m going to be the photographer to the stars. The next George Hurrell. I’m older, just want to pay my bills, have some fun and find some more clients that don’t think that my “modest fee” is still too high.
The window washers above are working on the Luxor Hotel in Las Vegas.