A number of years ago the “Day in the Life” series of books were very popular. I was a staff photographer at a hospital at the time and suggested to my director that I should shoot a “Day in the Life” at work. The idea was a go. The entire hospital was alerted. I had one assistant. We started at 4 AM and ended around 9 PM. The hospital had several campuses that were miles apart and we visited all of them. I photographed in the kitchen, operating rooms, administrative offices, day care, senior care facility, maintenance shop, VIP meetings, etc. I shot a ton of film using color and B&W slide film. (Yes, there was a B&W slide film. Don’t remember the brand.) And we were exhausted at the end of the day.
Eventually select images were printed in the annual report and a slide show was produced. Shown above is one of the images taken in the morning. To see a few more from the day I created a web gallery – A Day in the Life. Take a look and tell me what you think.
One of my concerns is what image to display on the homepage of my corporate website. When a potential client clicks onto my site, within 5 seconds or less he or she has decided to stay or go. While my work falls into several categories, I usually put a scenic style photograph. My feeling has been, “I’ll hit them with something pretty or interesting and then they’ll click to see my portfolio.” Obviously this works some of the time but the trick is to increase the number of visitors who click through. I haven’t been able to figure out what really works best for me, so I change images often. But on this occasion I decided to take the “throw’em all in” approach. Let’s see what happens.
Trust no one.